Our approach

Built to execute, not just pitch

Operators who've already done the work. Here's how we run campaigns, what we deliver, and the brand experience our founders bring.

Capabilities

Creator sourcing

Audience-fit first. We source creators on performance signals, brand safety, and category authority, not follower count.

Campaign management

End-to-end execution: briefs, contracts, deliverables, approvals, posting windows, and reporting in one place.

YouTube & social integrations

Long-form integrations, dedicateds, Shorts, TikTok and Reels, built around the format that converts for the brand.

Talent & partnerships

Direct relationships with creators across gaming, esports, sports and tech. Faster turnarounds, sharper deals.

Performance reporting

Clean post-campaign reporting on the metrics that matter: reach, engagement, conversion, and incremental lift.

Creative direction

Concepting that fits the creator's voice, the platform, and the brand objective. Native, not bolted on.

How we work

A process built around delivery

Five steps. No black boxes. Every campaign moves on the same operating rhythm.

01

Brief & objectives

We pressure-test the brief. What's the real goal: awareness, conversion, content, launch lift? We align before we plan.

02

Sourcing & shortlisting

Curated creator shortlist with audience data, fit rationale, and commercial terms. No bloated lists, no filler.

03

Production & approvals

Brief packs, creator-led concepts, structured approval flow, and on-time delivery across every asset.

04

Launch & amplification

Coordinated posting windows, paid amplification where it makes sense, and live monitoring through flight.

05

Reporting & next play

Clean post-campaign report, learnings, and a recommendation for the next phase. Not a PDF and silence.

Why we specialise

Built for gaming, esports, football & tech

We don't run campaigns in every category. We focus on the verticals our founders came from, where we already have the network, the cultural fluency, and the operator experience to move fast.

Gaming

We came up inside gaming. Direct lines to creators, networks, and managers across the biggest titles, built from years competing and creating in the space ourselves.

Esports

Former pro players turned operators. We understand teams, players, broadcasts, and tournament cycles from the inside, and we know how brands actually win attention here.

Football

Active relationships across football creators, players, and clubs. We know the talent, the agencies, and the cultural moments brands need to move around.

Tech

Hardware, software, AI, and consumer tech sit at the centre of every creator's setup. We know the buyers, the reviewers, and the formats that actually drive consideration.

Founders' prior experience

Brands our co-founders have worked with prior to Epsila

Closed and delivered by Spencer and Jack in previous roles, before founding Epsila. The operator experience we now bring into every campaign.

NIKE
Coca-Cola
UNDER ARMOUR
NIKE
Coca-Cola
UNDER ARMOUR
NIKE
Coca-Cola
UNDER ARMOUR
NIKE
Coca-Cola
UNDER ARMOUR

Let's run campaigns that actually perform.

Tell us about your brand. We'll architect a creator strategy built to convert.